CERTIFIED DIGITAL MARKETING TRAINING

Overview

Web / Desktop Base

Instructor-Led Classroom Sessions,

Presentations/Demonstration/Practical’s of concepts.

Handouts/Assignments/Real-time Exposure to work on Clients

Understanding Digital Marketing

Importance of Digital Marketing

Tools of Digital Marketing

How Digital Marketing Works

Understanding Websites

Importance of a Website

Essential of a Website

Planning a Website

Professional Appearance

Difference Type of Website

Multi Domain Name Website & Marketing

A detailed study on what are Search Engine

How Search Engine works?

Major Function of Search Engine

Introduction to SEO

Top Tools of SEO

Understanding Online traffic & its kind

Introduction to Keywords

Types of Keywords

Keyword research process

Google keyword planner tool

Understanding Keyword Mix

Keyword planning & Optimization

Content research, planning & Optimization

Website Plug-ins: Social Media pages

FTP & its function

Sitemap creation & submissions

Internal Linking

Meta Tag creation

Google Webmaster tool and site verification

Introduction to Local SEO

Tools for Local SEO

Google Places optimization

Selecting right SEO tools

Monitoring SEO process

Preparing SEO reports

Creating SEO strategy for your business

Domain Authority & Its Optimization

Back Link & Link Building

Understanding Social Media Marketing

Marketing on Social Networking Websites

Viral Marketing

Creating Social Media Marketing Strategy

Understanding E-mail marketing

Best Practices of E-mail marketing

Writing quality creative e-mail content

Using Software for Digital Marketing

Biggest challenge in Email Marketing

Understanding B2B & B2C Portals Importance of marketing needs on B2B Ports How to work on B2B Ports Creating website through B2B Portals Practical Session Practical Session

Understanding Online marketing & its types

Display Advertising: Banner, Rich Media, Pop ups ads

Contextual Advertising: In-text, In -image, In-video ads

Tracking & measuring ROI of online advertising

Creating Online Advertising strategy

What is ecommerce

Studying ecommerce website and their features

Upcoming trends of Ecommerce websites

Building ecommerce marketing strate

Introduction to adwords & PPC campaigns

IUp growing needs of PPC campaigns in Digital marketing

IUnderstanding bidding & payment modules

IPractical session on Google adwords campaigns

Understanding Mobile web marketing

Fundamentals of Mobile marketing

Detailed discussion on advertising on mobile

Targeting marketing on mobile through apps, location & search engines

SMS marketing

Understanding Blogs and their growing importance

Placing ads on your blog

Content Marketing

What is affiliate marketing?

3 Aa’s of affiliate marketing

History of affiliate marketing

Affiliate marketing scenario in India

Different ways of doing affiliate marketing

Google analytics & its importance

Setting your website with Analytics

Google analytics fundamentals

Tracking website performance through Google analytics

Monitoring visitor behavior and traffic sources

Taking regular corrective action to enhance website performance

Understanding Digital marketing mix

Creating digital marketing strategy using different digital tools

Tracking strategy & upgrading it when required

Practical 3-4 Session: Creating Digital marketing strategy for different product range

Understanding how to use digital marketing for Business lead generation

Creating lead nurturing strategy

Steps in lead nurturing

Converting leads to sales

Selecting right tool of communication with buyer

Offering product & services

Sampling, Negotiation, Meetings (if required)

Terms & Condition finalization

Submission of Invoices

Payment follow ups

Follow ups for repeat business

Brief discussion on Email etiquettes

Importance of Email etiquettes

Writing business mails & other day to day interactive mails

Best business communication practices

Please find the course and fee details. Classes & Course can be designed/customize as per request

Course modules are prepared by Expert from our web development company.

Professional Faculty with boost able Experience in Development and Training.

All latest updated technologies as per real-time project requirements.

Guaranteed Real-time concepts for each topic.

Study material for all modules and practical real-time assignments.

Best Infrastructure with All software’s and Assistance.

100% Placements Assistance. We have good track record of placements

Regular Batch : 40 Days

Weekend Batch : 3 Month.

FEES : 14500. ( Fourteen Thousand Five Hundred )